. Audi Hungaria Motor Kft.WebsiteFootnotes / referencesAudi History: Chronicle, 2011 Annual Financial ReportAudi AG ( German: ( )) is a that designs, engineers, produces, markets and distributes. Audi is a member of the and has its roots at, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.The origins of the company are complex, going back to the early 20th century and the initial enterprises ( and the Audiwerke) founded by engineer; and two other manufacturers ( and ), leading to the foundation of in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by from. After relaunching the Audi brand with the 1965 introduction of the series, Volkswagen merged Auto Union with in 1969, thus creating the present day form of the company.The company name is based on the translation of the surname of the founder,.

• Audi Deutschland Website

'Horch', meaning 'listen' in, becomes 'audi' in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning 'Being Ahead through Technology'. However, Audi USA had used the slogan 'Truth in Engineering' from 2007 to 2016, and have not used the slogan since 2016. Audi, along with fellow German marques and, is among the best-selling luxury automobile brands in the world. Contents.History Birth of the company and its namecompany Wanderer was originally established in 1885, later becoming a branch of Audi AG.

Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for 's four-wheeler.On 14 November 1899, (1868–1951) established the company A. In the district of. In 1902, he moved with his company to. On 10 May 1904, he founded the August Horch & Cie. Motorwagenwerke AG, a joint-stock company in (State of ).After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the August Horch Automobilwerke GmbH. His former partners sued him for trademark infringement.

The German (Supreme Court) in, eventually determined that the Horch brand belonged to his former company. Since August Horch was prohibited from using 'Horch' as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, 'Father –. wouldn't it be a good idea to call it audi instead of horch?' In German means 'Hark!'

Or 'hear', which is 'Audi' in the singular imperative form of 'audire' – 'to listen' – in Latin. The idea was enthusiastically accepted by everyone attending the meeting. On 25 April 1910 the Audi Automobilwerke GmbH Zwickau (from 1915 on Audiwerke AG Zwickau) was entered in the company's register of Zwickau registration court.The first Audi automobile, the 10/22 hp (16 kW) Sport-Phaeton, was produced in the same year, followed by the successor 10/28PS in the same year.Audi started with a 2,612 cc model Type A, followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first model Type M, 4,655 cc appeared in 1924.August Horch left the Audiwerke in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive. Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer when driving on the right.The merger of the four companies under the logo of four rings.

Main article:In August 1928, the owner of (DKW), acquired the majority of shares in Audiwerke AG. In the same year, Rasmussen bought the remains of the U.S., including the manufacturing equipment for eight-cylinder engines.

These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, six-cylinder and four-cylinder ( with a engine) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork.In 1932, Audi merged with, DKW, and, to form AG,. It was during this period that the company offered the that became the first European car to combine a six-cylinder engine with front-wheel drive. It used a powertrain shared with the Wanderer, but turned 180-degrees, so that the drive shaft faced the front.Before, Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands.

However, this badge was used only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch or Wanderer built engines.Reflecting the economic pressures of the time, Auto Union concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company's DKW brand accounted for 17.9% of the German car market, while Audi held only 0.1%.

After the final few Audis were delivered in 1939 the 'Audi' name disappeared completely from the new car market for more than two decades.Post-World War II. In 1986, as the Passat-based was beginning to develop a kind of 'grandfather's car' image, the type 89 was introduced.

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This completely new development sold extremely well. However, its modern and dynamic exterior belied the low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option.) In 1987, Audi put forward a new and very elegant, which had a much superior set of standard features. In the early 1990s, sales began to slump for the Audi 80 series, and some basic construction problems started to surface.In the early part of the 21st century, Audi set forth on a German racetrack to claim and maintain several world records, such as top speed endurance. This effort was in-line with the company's heritage from the 1930s racing era.Through the early 1990s, Audi began to shift its target market upscale to compete against German automakers. This began with the release of the in 1990. It was essentially a new engine fitted to the Audi 100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet.By 1991, Audi had the four-cylinder Audi 80, the 5-cylinder and, the turbocharged and the Audi V8.

There was also a coupe version of the 80/90 with both 4- and 5-cylinder engines.Although the five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100 in 1992, Audi introduced a 2.8L. This engine was also fitted to a face-lifted Audi 80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of four-, five-, and six-cylinder engines, in, and body styles.The five-cylinder was soon dropped as a major engine choice; however, a 230 hp (170 kW) version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the. It was fitted to the, and named the and also to the Audi 100 body, and named the. These two models were the beginning of the mass-produced of performance cars.Audi 5000 unintended acceleration allegationsSales in the United States fell after a series of recalls from 1982 to 1987 of models associated with reported incidents of linked to six deaths and 700 accidents.

At the time, NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of power.A report aired 23 November 1986, featuring interviews with six people who had sued Audi after reporting unintended acceleration, showing an Audi 5000 ostensibly suffering a problem when the brake pedal was pushed. Subsequent investigation revealed that 60 Minutes had engineered the failure – fitting a canister of compressed air on the passenger-side floor, linked via a hose to a hole drilled into the transmission. C3, sold as the in the U.S.Audi contended, prior to findings by outside investigators, that the problems were caused by driver error, specifically pedal misapplication. Subsequently, the (NHTSA) concluded that the majority of unintended acceleration cases, including all the ones that prompted the 60 Minutes report, were caused by driver error such as confusion of pedals.

CBS did not acknowledge the test results of involved government agencies, but did acknowledge the similar results of another study.In a review study published in 2012, NHTSA summarized its past findings about the Audi unintended acceleration problems: 'Once an unintended acceleration had begun, in the Audi 5000, due to a failure in the idle-stabilizer system (producing an initial acceleration of 0.3g), pedal misapplication resulting from panic, confusion, or unfamiliarity with the Audi 5000 contributed to the severity of the incident.' This summary is consistent with the conclusions of NHTSA's most technical analysis at the time: 'Audi idle-stabilization systems were prone to defects which resulted in excessive idle speeds and brief unanticipated accelerations of up to 0.3g which is similar in magnitude to an emergency stop in a subway car. These accelerations could not be the sole cause of (long-duration) sudden acceleration incidents (SAI), but might have triggered some SAIs by startling the driver.

The defective idle-stabilization system performed a type of. Significantly: multiple 'intermittent malfunctions of the electronic control unit were observed and recorded. And were also observed and reported by Transport Canada.'

With a series of recall campaigns, Audi made several modifications; the first adjusted the distance between the brake and accelerator pedal on automatic-transmission models. Later repairs, of 250,000 cars dating back to 1978, added a device requiring the driver to press the brake pedal before shifting out of park.

A legacy of the Audi 5000 and other reported cases of sudden unintended acceleration are intricate patterns and brake mechanisms to prevent inadvertent shifting into forward or reverse. It is unclear how the defects in the idle-stabilization system were addressed.Audi's U.S. Sales, which had reached 74,061 in 1985, dropped to 12,283 in 1991 and remained level for three years. – with resale values falling dramatically. Audi subsequently offered increased warranty protection and renamed the affected models – with the 5000 becoming the 100 and 200 in 1989 – and reached the same sales levels again only by model year 2000.A 2010 BusinessWeek article – outlining possible parallels between Audi's experience and – noted a class-action lawsuit filed in 1987 by about 7,500 Audi 5000-model owners remains unsettled and remains contested in 's after appeals at the Illinois state and U.S. Federal levels. Model introductionsIn the mid-to-late 1990s, Audi introduced new technologies including the use of aluminium construction.

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Produced from 1999 to 2005, the was a futuristic super mini, born from the Al2 concept, with many features that helped regain consumer confidence, like the aluminium, which was a first in production car design. In the A2 Audi further expanded their TDI technology through the use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed around a. The Audi A2 was criticised for its high price and was never really a sales success but it planted Audi as a cutting-edge manufacturer. The model, a competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi decided not to develop an immediate replacement.The next major model change came in 1995 when the replaced the. The new nomenclature scheme was applied to the Audi 100 to become the (with a minor facelift).

This also meant the S4 became the and a new S4 was introduced in the A4 body. The S2 was discontinued. The continued on (based on the Audi 80 platform) until 1999, gaining the engine upgrades along the way.

A new model (sharing the 's platform) was introduced to the range in 1996, and the radical and were debuted in 1998 based on the same underpinnings.The engines available throughout the range were now a 1.4 L, 1.6 L and 1.8 L four-cylinder, 1.8 L four-cylinder turbo, 2.6 L and 2.8 L, 2.2 L turbo-charged five-cylinder and the 4.2 L. The V6s were replaced by new 2.4 L and 2.8 L 30V V6s in 1998, with marked improvement in power, torque and smoothness. Further engines were added along the way, including a 3.7 L V8 and 6.0 L for the A8.Audi AG todayAudi's sales grew strongly in the 2000s, with deliveries to customers increasing from 653,000 in 2000 to 1,003,000 in 2008.

The largest sales increases came from Eastern Europe (+19.3%), Africa (+17.2%) and the Middle East (+58.5%). China in particular has become a key market, representing 108,000 out of 705,000 cars delivered in the first three quarters of 2009. One factor for its popularity in China is that Audis have become the car of choice for purchase by the Chinese government for officials, and purchases by the government are responsible for 20% of its sales in China. As of late 2009, Audi's operating profit of €1.17-billion ($1.85-billion) made it the biggest contributor to parent Volkswagen Group's nine-month operating profit of €1.5-billion, while the other marques in Group such as Bentley and SEAT had suffered considerable losses. May 2011 saw record sales for Audi of America with the new and TDI Clean Diesel. Further information:Prior to the introduction of the Audi 80 and Audi 50 in 1972 and 1974, respectively, Audi had led the development of the EA111 and EA827 engine families.

These new power units underpinned the water-cooled revival of parent company Volkswagen (in the Polo, Golf, Passat and Scirocco), whilst the many derivatives and descendants of these two basic engine designs have appeared in every generation of VW Group vehicles right up to the present day.In the 1980s, Audi, along with Volvo, was the champion of the cylinder, engine as a longer-lasting alternative to more traditional six-cylinder engines. This engine was used not only in production cars but also in their race cars.

The 2.1 L inline five-cylinder engine was used as a base for the in the 1980s, providing well over 400 horsepower (300 kilowatts) after modification. Before 1990, there were engines produced with a displacement between 2.0 L and 2.3 L. This range of engine capacity allowed for both fuel economy and power.For the ultra-luxury version of its fullsize luxury flagship sedan, the Audi A8L W12, Audi uses the instead of the conventional favored by rivals Mercedes-Benz and BMW.

The W12 engine configuration (also known as a 'WR12') is created by forming two imaginary narrow-angle 15° at an angle of 72°, and the narrow angle of each set of cylinders allows just two to drive each pair of banks, so just four are needed in total. The advantage of the W12 engine is its compact packaging, allowing Audi to build a 12-cylinder sedan with all-wheel drive, whereas a conventional could have only a rear-wheel drive configuration as it would have no space in the engine bay for a differential and other components required to power the front wheels.

In fact, the 6.0 L W12 in the Audi A8L W12 is smaller in overall dimensions than the 4.2 L V8 that powers the Audi A8 4.2 variants. The 2011 Audi A8 debuted a revised 6.3-litre version of the W12 (WR12) engine with 500 PS (370 kW; 490 hp).Fuel Stratified InjectionNew models of the A3, A4, A6 and A8 have been introduced, with the ageing 1.8-litre engine now having been replaced by new (FSI) engines. Nearly every petroleum burning model in the range now incorporates this fuel-saving technology. V8 FSI engine Direct-Shift GearboxIn 2003 Volkswagen introduced the (DSG), a type of. It is an automated, drivable like a conventional.

Based on the gearbox found in the Group B S1, the system includes dual electrohydraulically controlled instead of a. This is implemented in some, and models where DSG is called S-tronic.LED daytime running lightsBeginning in 2005, Audi has implemented white technology as (DRL) in their products.

The distinctive shape of the DRLs has become a trademark of sorts. LEDs were first introduced on the, the world's first production car to have LED DRLs, and have since spread throughout the entire model range.

The LEDs are present on some Audi.Since 2010, Audi has also offered the. Multi Media Interface-Menu on,Starting with the 2003, Audi has used a centralised control interface for its on-board systems, called (MMI).

It is essentially a rotating control knob and 'segment' buttons – designed to control all in-car entertainment devices (radio, CD changer, iPod, TV tuner), satellite navigation, heating and ventilation, and other car controls with a screen.The availability of MMI has gradually filtered down the Audi lineup, and following its introduction on the third generation A3 in 2011, MMI is now available across the entire range. It has been generally well received, as it requires less menu-surfing with its segment buttons around a central knob, along with 'main function' direct access buttons – with shortcuts to the radio or phone functions. The colour screen is mounted on the upright dashboard, and on the A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally.Synthetic Fuels. Further information:Audi is planning an alliance with the Japanese electronics giant to develop a pilot hybrid electric project for the.

The alliance could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group. Concept electric vehicles unveiled to date include the Sportback Concept, TDI Concept E, and the fully electric Audi e-tron Concept Supercar. Self-driving carsIn December 2018, Audi announced to invest 14 billion Euro ($15.9 billion) in e-mobility, self-driving cars. Production figures1998——143,974271,152—174,867—15,355———13,682—1999——143,505252,514—162,573—14,636———52,579—2036,141231,869—180,715—12,894———56,776—2031,082308,778—186,467—11,708———39,349—2025,538360,267—178,773—10,942———34,711—2059,417353,836—168,612—21,748———32,337—2081,274345,231—195,529—22,429———23,605—2024,961337,705—215,437—21,515——1,18512,307—2006——231,787229,021—22,468——72,642007——231,15,549243,842—22,182—6,76——222,17,650214,074—20,19,6562009——206,74,883182,090—8,599—105,2,8251,937—198,911,2,49622,435—154,6,21117,566—189,011,77,9,63,111—164,603,38,06,94,241. Data from 1998 to 2010. Figures for different body types/versions of models have been merged to create overall figures for each model.MotorsportAudi has competed in various forms of.

Audi's tradition in motorsport began with their former company in the 1930s. In the 1990s, Audi found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America.Rallying. With his A2 during the 1984In 1980, Audi released the, a (4WD) car that went on to win and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car.

Leading its first rally it went off the road, however the rally world had been served notice 4WD was the future. The Quattro went on to achieve much success in the. It won the and the , and brought Audi the in and 1984. Audi sponsors clubAudi is a strong partner of different kinds of sports. In, long partnerships exist between Audi and domestic clubs including, and and international clubs including,. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company.

Additionally, Audi supports the (DSV) as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the U.S. For almost two decades, Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi. In sailing, Audi is engaged in the Medcup regatta and supports the team during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat. Further, Audi sponsors the regional teams (hockey) and (soccer). In 2009, the year of Audi's 100th anniversary, the company organized the for the first time.

Audi also sponsor the as well. In October 2010 they agreed to a three sponsorship year-deal with. Audi also sponsors the England Team and holds the. Marvel Cinematic UniverseSince the start of the, Audi signed a deal to sponsor, promote and provide vehicles for eight films. These films include,. The supercar became the personal vehicle for (played by ) for six of these films. The were promoted in Endgame and Far From Home.

Several commercials were co-produced by Marvel and Audi to promote several new concepts and some of the latest vehicles such as the, and the e-Tron fleet. Multitronic campaign. Audi Centre Sydney, AustraliaIn 2001, Audi promoted the new with television commercials throughout Europe, featuring an impersonator of musician and actor.

A dashboard figure – later named ' ('Wobble Elvis' or 'Wobbly Elvis') – appeared in the commercials to demonstrate the smooth ride in an Audi equipped with the multitronic transmission. The dashboard figure was originally intended for use in the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was mass-produced in China and marketed by Audi in their factory outlet store. Audi TDIAs part of Audi's attempt to promote its Diesel technology in 2009, the company began Audi Mileage Marathon. The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models ( 3.0 TDI, 3.0 TDI, 3.0 TDI, Sportback 2.0 TDI with S tronic transmission) travelling across the American continent from New York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as natural wonders including the Rocky Mountains, Death Valley and the Grand Canyon. Audi e-tronThe next phase of technology Audi is developing is the electric drive powertrain system.

They have shown several concept cars as of March 2010, each with different levels of size and performance. The original e-tron concept shown at the 2009 is based on the platform of the R8 and has been scheduled for limited production. Power is provided by electric motors at all four wheels.

The second concept was shown at the 2010. Power is provided by two electric motors at the rear axle. This concept is also considered to be the direction for a future mid-engined gas-powered 2-seat performance coupe. The e-tron concept, based on the Audi A1 production model, is a with a range extending to provide power after the initial charge of the battery is depleted. It is the only concept of the three to have range extending capability.

The car is powered through the front wheels, always using electric power.It is all set to be displayed at the Auto Expo 2012 in New Delhi, India, from 5 January. Powered by a 1.4 litre engine, and can cover a distance up to 54 km s on a single charge. The e-tron was also shown in the 2013 blockbuster film Iron Man 3 and was driven by Tony Stark (Iron Man).In video gamesAudi has supported the European version of, the 's online community-based service, by releasing a dedicated. Audi is the first carmaker to develop a such a space for Home. On 17 December 2009, Audi released two spaces; the Audi Home Terminal and the Audi Vertical Run.

The Audi Home Terminal features an Audi TV channel delivering video content, an Internet Browser feature, and a view of a city. The Audi Vertical Run is where users can access the mini-game Vertical Run, a futuristic mini-game featuring Audi's e-tron concept. Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi apartments located in a large tower in the centre of the Audi Space. In both the Home Terminal and Vertical Run spaces, there are teleports where users can teleport back and forth between the two spaces. Audi had stated that additional content would be added in 2010. On 31 March 2015 Sony shutdown the PlayStation Home service rendering all content for it inaccessible.

See also.Notes.